Ashley Balla is a Partner at Halogen Ventures, where she co-leads across investments and operations. Since 2017, Balla has played a key role on the Halogen team, working alongside Founding Partner, Jesse Draper to build Halogen and invest in the next generation of trillion dollar consumer technology and B2B startups.
With a special focus on fintech, future of shopping, consumer healthcare and beauty, Balla has a passion for sourcing and working with extraordinary entrepreneurs and teams who are innovating and building technology companies that will fundamentally transform the way we live, shop, connect, and communicate for generations to come. Among Halogen’s 70+ portfolio companies are Babylist, Ellevest, the Skimm, Binti, The Flex Company, Squad (acquired by Twitter) among others.
Balla has a deep understanding of and first-hand experience in helping early stage founders build their companies from the ground up and brings a unique and valuable perspective to the industry specializing in marketing and partnerships. She is a leader and advocate for the diversification in venture capital and is playing a key role in shifting the playing field to become more inclusive on all fronts in terms of age, race, gender and backgrounds. She co-runs the Halogen Fellowship in Venture Capital, heads up Halogen's Influencer Initiative, investor relations, SPVs and investments.
Balla sits on the Board of Los Angeles based Tea Drops and Kentucky-based Inked Brands and a board observer of Los Angeles based StyleRow. She is on the steering committee of AllRaise and sits on the board of SomosVC. She is dedicated to supporting and growing young entrepreneurs, women in finance, and to creating a more diverse pipeline of investors in venture capital.
Prior to joining Halogen, Balla worked in PR, Marketing, and Entertainment. She is a graduate of UCLA. She resides in Los Angeles with her husband, son and golden retriever.
2022 Family Office Private Wealth Forum
Opal Family Office Emerging Managers Summit
New Voices in Venture Dinner with Carta
UCLA Anderson's Women's Conference, Velocity Event
VC Unleashed Inaugural Conference
SXSW Equality Lounge with Springboard Enterprises